Find the motion
Founder-led deals turned into a playbook and the first seller hires.
Hands-on sales leadership for vertical SaaS and AI companies, led by Ryan Heaphy, an operator who has built, scaled and led revenue teams from first ARR to $100M+. No advice from the sidelines. The work happens in the trenches, alongside your team.
Every engagement is scoped to your team. Most start in one of two places.
You're still closing most deals yourself and need a repeatable motion before you hire.
You have a sales team, but pipeline, win rates or the forecast aren't where they should be. Already have a VP of Sales? Revenue in Motion works alongside them as an operating partner.
Founder-led deals turned into a playbook and the first seller hires.
Cohort hiring, first managers, comp plans and a forecast you can trust.
Layered leadership, segments, territories and new product lines.
Efficiency, enablement, pricing discipline and expansion revenue.
Every engagement runs on the same operating principles that built winning sales teams in the trenches, applied directly to your pipeline, your hires and your deals.
Every engagement is led by Ryan Heaphy, a sales leader who has built revenue teams from the first deal to $100M+ ARR, and who stays hands-on from playbook to close.
Ryan was the main sales leader GreenSpark worked with as we scaled from <$250k ARR to >$1.5mm ARR in 18 months. We were able to effectively and efficiently move from a founder-led to a fully sales-led motion, triple our sales headcount, reduce sales cycles by 30%, and double win rates through Ryan's stewardship.
From the Founder's seat, Ryan was especially helpful in blending the "playbook" approach with reality. Sales isn't hard if everybody follows your playbook (both reps and your prospects) - it gets difficult when things don't go to plan. Ryan excels in those situations, and really helped us understand how to approach things strategically and with nuance, not just with a one size fits all methodology. We wouldn't be where we are today without Ryan's guidance.
I had the pleasure of working with Ryan during a pivotal stage in Passage Health's growth, and I can confidently say that his impact on our sales organization has been transformative.
Ryan played a critical role in helping us transition from a founder-led sales model to a scalable, full-cycle AE structure. He didn't just advise from the sidelines—he rolled up his sleeves and got into the trenches with our team. From building our sales playbook and crafting our cold call and demo scripts, to conducting in-depth call reviews and hands-on training sessions, Ryan brought both strategic clarity and tactical excellence to the table.
Thanks in large part to the foundation Ryan helped us build, we've since raised our Series A and are seeing consistent success from a confident, capable sales team.
My background is in software engineering, so when we first started working with Ryan, even though we had a few early sales, we were essentially building our sales organization from scratch.
Ryan worked closely with myself and our founding AEs to develop process and playbooks, while also coaching and giving thoughtful guidance on individual opportunities. He was especially instrumental in mentoring one of our founding AEs, who is now our Head of Sales.
A lot of the selling mentality and best practices that still shape our organization today originated from Ryan.
Since working with him, the company has grown more than 10x and we now have a far more mature and repeatable sales process in place.
Ryan genuinely cares about what he does, and I'm incredibly grateful we had the opportunity to work with him. If you're an early-stage founder (or beyond), I highly recommend working with Ryan. He truly understands B2B sales.
Ryan has been an incredible advisor to us as an early-stage startup helping us grow ARR by 5x YoY. His guidance on ramping our AEs, sharpening our sales motion, and building a thoughtful go-to-market strategy has been both practical and immediately impactful.
What really stands out is that no matter the question or topic, Ryan always had an answer, a story, or a piece of advice that moved us forward. He combines deep experience with a willingness to roll up his sleeves, helping us avoid common pitfalls and accelerate our learning curve in a meaningful way.
Grateful for his partnership and would highly recommend him to any team looking to level up their sales organization.
Ryan has been an outstanding mentor as I've stood up the sales team for my startup. Ryan has helped across numerous aspects, from providing his perspective on potential hires, to refining our sales playbook with the best quantitative insights available today, to leading training and development as new AEs were getting up to speed. Now that the team is executing, he's continued to give feedback in call reviews and has tangible, quality suggestions to drive better outcomes.
Overall, Ryan has been an invaluable resource for myself and the team, and I look forward to continuing to work with him to improve our go to market motion.
Ryan is the GTM advisor every early founder needs. He guided us through building our demo path, discovery framework, and cold outbound motion, and pushed my thinking on how to hire great AEs and move deals forward. Sharp, direct, and genuinely invested in getting you to the answer yourself.
Ryan played a pivotal role in transitioning Belfry from a founder-led sales motion to a structured, inside sales-driven model. In my first time building a GTM team, Ryan's insights and hands-on approach were invaluable. Together, we crafted a detailed sales playbook that covered everything from recruitment strategies, to cold call & demo scripts and performance management processes.
Ryan quickly earned the respect and helped shape the culture of our entire sales team. He is always ready to delve into the 'whys' behind our strategies, backing up each phrase in our scripts with solid data. His feedback in call reviews and Q&A sessions is always direct and actionable.
In less than a year, we brought on three new cohorts of reps and saw our ARR increase 5x, thanks in large part to the foundation Ryan helped build. I'd highly recommend him for his blend of strategic thinking and practical leadership.
Working with Ryan has been one of the most valuable experiences for our sales team and for me personally. He understands how to sell across the full spectrum, from smaller, faster-moving deals to large, complex enterprise contracts, and he helped us learn how to do both effectively. His perspective on how to approach different kinds of customers and structure the sales motion around that was incredibly helpful.
Ryan has a great balance of being strategic and practical. He listens, asks good questions, and always gives thoughtful, actionable feedback. He also brings really clear frameworks and processes that make it easier to move from founder-led sales to a repeatable, scalable system.
Beyond sales tactics, Ryan has been a great thought partner in shaping our team. He's been super helpful in talking through what kind of sales talent to bring into the organization and how to set them up for success. I'd highly recommend Ryan to any company looking to strengthen their sales approach and build a solid foundation for growth.
Ryan played a key role in OneCrew's growth from a fledgling sales team to a scaling operation. He helped us grow and evolve our sales team, develop our foundational playbook, and 10x revenue while establishing the repeatable processes and systems that continue to drive our growth today.
Ryan brings strong strategic thinking and proven playbook development from years of successfully leading sales teams across multiple companies. He's hands-on in his approach—getting in the trenches to build processes, train teams, and refine strategies rather than just advising from the sidelines.
What impressed me most was how Ryan excels when things don't go to plan, helping navigate complexities and unexpected challenges with strategic thinking and tactical execution. Any organization looking to scale intelligently and sustainably would be fortunate to have him leading their sales efforts.
Ryan came in, got up to speed quickly on the nuances of our business, and immediately focused on the right problems.
His work on pipeline generation, deal management, and team structure drove a double-digit increase in demo sets within the first month. This quickly unlocked operating consistency without adding unnecessary complexity. He pushed the people on our team to level up and thoughtfully allocated time to the group and during 1:1s throughout the engagement.
I'd recommend him without hesitation to any founder or sales leader serious about building a durable sales operation.
Ryan has taken a leading role in building Qualia's sales organization from the ground up. He is proactive about making sure that he and his team are continually learning - learning about the industry they are selling into, learning about the products they sell, leaning about best sales practices and how to advance professionally.
Ryan is very intelligent, kind, and hardworking and is willing to think critically about the product he and his team are selling, which is a rare quality in a sales professional. As a product leader, this makes Ryan invaluable as a partner with which to build and sell software.
Partnered with CEO at ~$100k ARR when it was founder-led sales only.
Helped craft an end-to-end sales playbook, plotting every aspect of the sales org and motion.
Personally sourced, hired and trained 3 cohorts of top-performing sellers.
Provided ongoing coaching, deal strategy, and pipeline reviews to build a culture of excellence.
Grew ARR to $2M+ and secured a $12M Series A led by Base10 in 2025.
GreenSpark was struggling to find a repeatable sales process, with less than $250K in ARR and a couple of sellers winging it.
Worked closely with the founder to craft and ingrain a comprehensive sales playbook.
Held ongoing training sessions to reinforce the playbook and empower the sales team.
Skyrocketed to over $2.8M ARR and secured $9.4M Series A from Zero Infinity Partners in 2 years.
Each advisor is a senior SaaS sales leader with their own track record of building and scaling revenue. You get that collective experience, applied directly to your team.
A passionate, results-driven sales leader with a proven history of meeting and exceeding goals — both as a team leader and an individual contributor. Brittney builds revenue orgs from the ground up and develops the people who run them.
“We are consistently building each other up and inspiring each other to greatness.”
Brittney, on building sales teams — Built In Austin
Named to the industry list of 600+ leading female sales experts qualified to headline panels, talks, and podcasts.
Read →Spotlighted as Sales Development Manager — interviewing, hiring, training, and scaling the SDR team while promoting from within.
Read →One of 170+ women in sales invited to share the advice and turning points that shaped their careers.
Read →11+ years in the trenches of high-growth SaaS — from first ARR to $100M+, including three-plus years leading sales strategy across Fractal Software's venture-studio portfolio. Ryan turns founder-led selling into a repeatable, scalable revenue org: building the playbook, hiring and developing 10x sellers, and getting into the deals himself. Passionate about the craft, analytical to the core, and a people leader who builds cultures of excellence.