Sales advisory for SaaS founders →

Turning founder-led selling into a repeatable revenue engine.

Hands-on sales leadership for vertical SaaS and AI companies, led by Ryan Heaphy, an operator who has built, scaled and led revenue teams from first ARR to $100M+. No advice from the sidelines. The work happens in the trenches, alongside your team.

Ryan Heaphy, Founder of Revenue in Motion
Trusted by founders building vertical SaaS & AI
  • Qualia
  • Ritten
  • Belfry
  • GreenSpark
  • Passage Health
  • August Schools
  • ExaCare
  • OneCrew
  • Slabstack
  • Glazier
  • Stride
  • Ember Software
  • DashFuel
  • KarmaSuite
  • ThisWay Global
  • Datatruck
  • Terial
  • CloudRig
  • SKUsafe
  • ShelfCycle
  • Agriful
Two ways in →

Wherever your sales team is today.

Every engagement is scoped to your team. Most start in one of two places.

Build

For founder-led teams

You're still closing most deals yourself and need a repeatable motion before you hire.

  • →Sales playbook: ICP, pitch, demo and objection handling
  • →Revenue plan, quotas and comp
  • →First seller hires sourced and launched with a 2-week bootcamp
  • →Founder coached into the sales-leader seat
Book a diagnostic →
Accelerate

For teams with sellers in seat

You have a sales team, but pipeline, win rates or the forecast aren't where they should be. Already have a VP of Sales? Revenue in Motion works alongside them as an operating partner.

  • →Pipeline and forecast audit against your ICP
  • →Win-rate and sales-cycle diagnosis, stage by stage
  • →Call reviews and live deal coaching
  • →Manager development and seller ramp plans
  • →Operating partner to your VP or sales leader
Book a diagnostic →
$0–1M ARR

Find the motion

Founder-led deals turned into a playbook and the first seller hires.

$1–10M ARR

Build the machine

Cohort hiring, first managers, comp plans and a forecast you can trust.

$10–25M ARR

Scale the org

Layered leadership, segments, territories and new product lines.

$25M+ ARR

Tune the engine

Efficiency, enablement, pricing discipline and expansion revenue.

How it works →

Built on how winning teams actually sell.

Every engagement runs on the same operating principles that built winning sales teams in the trenches, applied directly to your pipeline, your hires and your deals.

Who you work with →

Led by an operator who has done it.

Every engagement is led by Ryan Heaphy, a sales leader who has built revenue teams from the first deal to $100M+ ARR, and who stays hands-on from playbook to close.

Ryan Heaphy
Ryan Heaphy
Founder & Advisor
  • →Scaled Qualia from <$30k ARR as founding AE to leading a 20-AE, 10-SDR, 3-manager org through Series A–D ($2B+ valuation).
  • →Former Head of Sales Strategy at Fractal Software, the venture studio behind ~150 vertical SaaS launches; founding LP in TipTop VC.
  • →Turns founder-led sales into repeatable, scalable systems — playbooks, hiring, coaching.
View full profile →
Track record →

Built in the field, not the deck.

F

Fractal Software

Head of Sales Strategy · 2023–2026
  • →Joined Fractal, founded by Qualia CEO Nate Baker, after Qualia's 2022 Series D at a >$2B valuation.
  • →Led sales and GTM strategy for a venture-studio portfolio of ~150 vertical SaaS companies launched.
  • →Shifted the studio's advisory model to fractional, hands-on revenue leadership inside portfolio companies.
  • →Took Belfry, GreenSpark, Passage Health, August Schools, OneCrew and ExaCare from seed to Series A, Ritten from seed through Series B, and advised Slabstack through its acquisition.
  • →Placed multiple VPs of Sales to take the reins from founders, and hired and trained sales managers and reps across the portfolio.
  • →Grew the sales advisory team to carry the playbook across the portfolio, published the Founder Library knowledge base, and hosted Sales & GTM webinars for the founder community.
Q

Qualia

  • →Joined Qualia (legal tech vertical SaaS) as founding AE at <$30k ARR, building the sales function from the ground up.
  • →Became #1 seller with 50+ platform deals closed in year one.
  • →Promoted 5x over 7 years, ultimately leading a 30+ person sales org (20 AEs, 10 SDRs, 3 managers) through Series A–D funding.
  • →Scaled revenue from <$100k to >$100M ARR while managing key inflection points:
  • ·Expansion to 5+ product lines across the legal workflow
  • ·Product regionalization in all 50 states
  • ·Partnerships and channel strategy integration
  • ·Acquisition of key competitors and their sales orgs
  • →Built the playbook, hiring philosophy, and coaching methodology he later brought to Fractal's portfolio companies.
In the founders' words →

Trusted by the founders in the room.

Gordon Driscoll

Ryan was the main sales leader GreenSpark worked with as we scaled from <$250k ARR to >$1.5mm ARR in 18 months. We were able to effectively and efficiently move from a founder-led to a fully sales-led motion, triple our sales headcount, reduce sales cycles by 30%, and double win rates through Ryan's stewardship.

From the Founder's seat, Ryan was especially helpful in blending the "playbook" approach with reality. Sales isn't hard if everybody follows your playbook (both reps and your prospects) - it gets difficult when things don't go to plan. Ryan excels in those situations, and really helped us understand how to approach things strategically and with nuance, not just with a one size fits all methodology. We wouldn't be where we are today without Ryan's guidance.

Gordon DriscollCEO, Greenspark$19M raised · Led by Zero Infinity & Third Prime
Bill White

I had the pleasure of working with Ryan during a pivotal stage in Passage Health's growth, and I can confidently say that his impact on our sales organization has been transformative.

Ryan played a critical role in helping us transition from a founder-led sales model to a scalable, full-cycle AE structure. He didn't just advise from the sidelines—he rolled up his sleeves and got into the trenches with our team. From building our sales playbook and crafting our cold call and demo scripts, to conducting in-depth call reviews and hands-on training sessions, Ryan brought both strategic clarity and tactical excellence to the table.

Thanks in large part to the foundation Ryan helped us build, we've since raised our Series A and are seeing consistent success from a confident, capable sales team.

Bill WhiteCo-Founder and CEO at Passage Health | ex-McKinseySeries A · $8M · Led by Telescope Partners
Amanda Georgescu

My background is in software engineering, so when we first started working with Ryan, even though we had a few early sales, we were essentially building our sales organization from scratch.

Ryan worked closely with myself and our founding AEs to develop process and playbooks, while also coaching and giving thoughtful guidance on individual opportunities. He was especially instrumental in mentoring one of our founding AEs, who is now our Head of Sales.

A lot of the selling mentality and best practices that still shape our organization today originated from Ryan.

Since working with him, the company has grown more than 10x and we now have a far more mature and repeatable sales process in place.

Ryan genuinely cares about what he does, and I'm incredibly grateful we had the opportunity to work with him. If you're an early-stage founder (or beyond), I highly recommend working with Ryan. He truly understands B2B sales.

Amanda GeorgescuFounder, CEO at GlazierSeed · $6M raised
Ryan Limor

Ryan has been an incredible advisor to us as an early-stage startup helping us grow ARR by 5x YoY. His guidance on ramping our AEs, sharpening our sales motion, and building a thoughtful go-to-market strategy has been both practical and immediately impactful.

What really stands out is that no matter the question or topic, Ryan always had an answer, a story, or a piece of advice that moved us forward. He combines deep experience with a willingness to roll up his sleeves, helping us avoid common pitfalls and accelerate our learning curve in a meaningful way.

Grateful for his partnership and would highly recommend him to any team looking to level up their sales organization.

Ryan LimorCo-Founder and CEO at Stride Therapy, Inc.$6M raised · 2024
Miles Moen

Ryan has been an outstanding mentor as I've stood up the sales team for my startup. Ryan has helped across numerous aspects, from providing his perspective on potential hires, to refining our sales playbook with the best quantitative insights available today, to leading training and development as new AEs were getting up to speed. Now that the team is executing, he's continued to give feedback in call reviews and has tangible, quality suggestions to drive better outcomes.

Overall, Ryan has been an invaluable resource for myself and the team, and I look forward to continuing to work with him to improve our go to market motion.

Miles MoenCo-Founder & CEO of DashFuelSeed · $3.25M · 2023
Srikar Chinam

Ryan is the GTM advisor every early founder needs. He guided us through building our demo path, discovery framework, and cold outbound motion, and pushed my thinking on how to hire great AEs and move deals forward. Sharp, direct, and genuinely invested in getting you to the answer yourself.

Srikar ChinamCo-Founder & CEO at KarmaSuiteSeed · $3.5M · Led by Urban Innovation Fund
Jordan Wallach

Ryan played a pivotal role in transitioning Belfry from a founder-led sales motion to a structured, inside sales-driven model. In my first time building a GTM team, Ryan's insights and hands-on approach were invaluable. Together, we crafted a detailed sales playbook that covered everything from recruitment strategies, to cold call & demo scripts and performance management processes.

Ryan quickly earned the respect and helped shape the culture of our entire sales team. He is always ready to delve into the 'whys' behind our strategies, backing up each phrase in our scripts with solid data. His feedback in call reviews and Q&A sessions is always direct and actionable.

In less than a year, we brought on three new cohorts of reps and saw our ARR increase 5x, thanks in large part to the foundation Ryan helped build. I'd highly recommend him for his blend of strategic thinking and practical leadership.

Jordan WallachCEO, BelfrySeries A · $12M · Led by Base10
Laird Russell

Working with Ryan has been one of the most valuable experiences for our sales team and for me personally. He understands how to sell across the full spectrum, from smaller, faster-moving deals to large, complex enterprise contracts, and he helped us learn how to do both effectively. His perspective on how to approach different kinds of customers and structure the sales motion around that was incredibly helpful.

Ryan has a great balance of being strategic and practical. He listens, asks good questions, and always gives thoughtful, actionable feedback. He also brings really clear frameworks and processes that make it easier to move from founder-led sales to a repeatable, scalable system.

Beyond sales tactics, Ryan has been a great thought partner in shaping our team. He's been super helpful in talking through what kind of sales talent to bring into the organization and how to set them up for success. I'd highly recommend Ryan to any company looking to strengthen their sales approach and build a solid foundation for growth.

Laird RussellCo-founder & CEO at ExaCare AISeries A · $30M · Led by Insight Partners
Ari Bleemer

Ryan played a key role in OneCrew's growth from a fledgling sales team to a scaling operation. He helped us grow and evolve our sales team, develop our foundational playbook, and 10x revenue while establishing the repeatable processes and systems that continue to drive our growth today.

Ryan brings strong strategic thinking and proven playbook development from years of successfully leading sales teams across multiple companies. He's hands-on in his approach—getting in the trenches to build processes, train teams, and refine strategies rather than just advising from the sidelines.

What impressed me most was how Ryan excels when things don't go to plan, helping navigate complexities and unexpected challenges with strategic thinking and tactical execution. Any organization looking to scale intelligently and sustainably would be fortunate to have him leading their sales efforts.

Ari BleemerCo-founder & CEO @ OneCrew | Ex-BainSeries A · $7.5M · Led by Stage 2 Capital
Dylan Toyne

Ryan came in, got up to speed quickly on the nuances of our business, and immediately focused on the right problems.

His work on pipeline generation, deal management, and team structure drove a double-digit increase in demo sets within the first month. This quickly unlocked operating consistency without adding unnecessary complexity. He pushed the people on our team to level up and thoughtfully allocated time to the group and during 1:1s throughout the engagement.

I'd recommend him without hesitation to any founder or sales leader serious about building a durable sales operation.

Dylan ToyneCo-Founder at Ember SoftwareSeed · $10M · Led by 8VC & Menlo
Joel Gottsegan

Ryan has taken a leading role in building Qualia's sales organization from the ground up. He is proactive about making sure that he and his team are continually learning - learning about the industry they are selling into, learning about the products they sell, leaning about best sales practices and how to advance professionally.

Ryan is very intelligent, kind, and hardworking and is willing to think critically about the product he and his team are selling, which is a rare quality in a sales professional. As a product leader, this makes Ryan invaluable as a partner with which to build and sell software.

Joel GottseganCo-Founder at Qualia~$250M raised · Tiger Global, 8VC, Menlo · $1.48B valuation (Aug 2026)
Case studies →

Founder-led to funded, on repeat.

Belfry's GTM Launch

1

Inception

Partnered with CEO at ~$100k ARR when it was founder-led sales only.

2

Sales Playbook

Helped craft an end-to-end sales playbook, plotting every aspect of the sales org and motion.

3

Talent Pipeline

Personally sourced, hired and trained 3 cohorts of top-performing sellers.

4

Sales Enablement

Provided ongoing coaching, deal strategy, and pipeline reviews to build a culture of excellence.

5

Outcome

Grew ARR to $2M+ and secured a $12M Series A led by Base10 in 2025.

$0M+
ARR growth
$0M
Series A funding
0x
ARR increase
0
Cohorts hired & trained

GreenSpark's Transformation

1

Slow Start

GreenSpark was struggling to find a repeatable sales process, with less than $250K in ARR and a couple of sellers winging it.

2

Playbook Perfection

Worked closely with the founder to craft and ingrain a comprehensive sales playbook.

3

Team Transformation

Held ongoing training sessions to reinforce the playbook and empower the sales team.

4

Explosive Growth

Skyrocketed to over $2.8M ARR and secured $9.4M Series A from Zero Infinity Partners in 2 years.

$0.8M+
ARR achieved
$0.4M
Series A funding
0%
Reduced sales cycles
0x
Win rate increase
Let's talk →

Connect for an initial diagnostic and custom scope of work.

← Back to Revenue in Motion
The advisory team →

Meet the advisors.

Each advisor is a senior SaaS sales leader with their own track record of building and scaling revenue. You get that collective experience, applied directly to your team.

Ryan Heaphy
Ryan Heaphy
Founder & Advisor
  • →Scaled Qualia from <$30k ARR as founding AE to leading a 20-AE, 10-SDR, 3-manager org through Series A–D ($2B+ valuation).
  • →Former Head of Sales Strategy at Fractal Software, the venture studio behind ~150 vertical SaaS launches; founding LP in TipTop VC.
  • →Turns founder-led sales into repeatable, scalable systems — playbooks, hiring, coaching.
View full profile →
Brittney Heaphy
Brittney Heaphy
Advisor
  • →VP of Sales at Restoke.ai; Head of Sales at Wizehire — a results-driven leader as both an IC and a team builder.
  • →Built Qualia's SDR org from 4 hires to 21 reps across 3 teams, ultimately sourcing 50%+ of all closed-won revenue.
  • →Built every top-of-funnel process from scratch — comp, ramp, sequences, and promotion paths into AE roles.
View full profile →
Work with the team →

Connect for an initial diagnostic and custom scope of work.

← Back to the advisors
Brittney Heaphy
Advisor · Revenue in Motion →

Brittney Heaphy

VP of Sales · Career Developer · Purveyor of Pipeline

A passionate, results-driven sales leader with a proven history of meeting and exceeding goals — both as a team leader and an individual contributor. Brittney builds revenue orgs from the ground up and develops the people who run them.

Austin, Texas Currently VP of Sales, Restoke.ai Focus Sales development & pipeline Featured in GTMnow · Built In Austin
Signature build →

She built Qualia's SDR engine from scratch.

  • →Started the SDR org from the ground up with 4 initial hires on one team, and scaled it to 21 reps and 2 leaders across 3 teams.
  • →Built every process from scratch — compensation, goals, messaging, campaigns, sequences, round-robins, and list views.
  • →Partnered with marketing and demand generation to optimize pipeline-generation results.
  • →Ramped the org to sourcing over 50% of all closed-won revenue through the SDR team.
  • →Created promotion paths and training programs into account executive, enterprise SDR, and team-lead roles.
  • →Drove pipeline support for new-product go-to-market initiatives.
How she helps →

What she advises on.

  • →Building and scaling SDR / BDR organizations
  • →Pipeline generation & demand-gen partnership
  • →Outbound sequences, messaging & campaigns
  • →Comp, quota, and top-of-funnel funnel math
  • →Rep ramp, training & promotion paths
  • →Sales-development leadership & coaching
Experience →

A decade leading the front of the funnel.

Restoke.ai
Vice President of Sales
Mar 2025 — Present · Austin, TX
Wizehire
Head of Sales → Director of Sales Development & Partnerships
Sep 2022 — Mar 2025 · Austin, TX
SDRLeader.com
Community Manager
Aug 2022 — Apr 2024
Qualia
Head of Sales Development → Sales Manager, SMB
Nov 2019 — Jul 2022 · Austin, TX
Restaurant365
Regional Sales Manager → Sales Development Manager → SDR Team Lead
Mar 2018 — Oct 2019 · Austin, TX
Work with the team →

Add Brittney's pipeline expertise to your revenue engine.

← Back to Revenue in Motion
Ryan Heaphy
Founder & Advisor · Revenue in Motion →

Ryan Heaphy

Vertical AI & SaaS Expert · Revenue Leader · Investor · Super Connector

11+ years in the trenches of high-growth SaaS — from first ARR to $100M+, including three-plus years leading sales strategy across Fractal Software's venture-studio portfolio. Ryan turns founder-led selling into a repeatable, scalable revenue org: building the playbook, hiring and developing 10x sellers, and getting into the deals himself. Passionate about the craft, analytical to the core, and a people leader who builds cultures of excellence.

Austin, Texas Founder, Revenue in Motion Focus GTM, playbooks & scaling Founding LP, TipTop VC
Track record →

In the trenches.

  • →11+ years in high-growth SaaS startups, from <$100k ARR to >$100M ARR
  • →Former Head of Sales Strategy at Fractal Software, a venture studio that launched ~150 vertical SaaS companies
  • →Sold into legal, real estate & mortgage, healthcare, construction, K-12 & higher ed, media, insurance, industrial, oil & gas, and more
  • →Founding LP in TipTop VC, investing in Vertical AI
  • →Thousands of interviews conducted; hired across every sales role from SDR to VP of Sales
  • →Took 7 Fractal portfolio companies from founder-led sales to Series A, and placed multiple VPs of Sales to take the reins from founders
  • →Operators first — Austin-based, in the field, hands-on from playbook to close
Career highlights →

Built in the field, not the deck.

F

Fractal Software

Head of Sales Strategy · 2023–2026
  • →Joined Fractal, founded by Qualia CEO Nate Baker, after Qualia's 2022 Series D at a >$2B valuation.
  • →Led sales and GTM strategy for a venture-studio portfolio of ~150 vertical SaaS companies launched.
  • →Shifted the studio's advisory model to fractional, hands-on revenue leadership inside portfolio companies.
  • →Took Belfry, GreenSpark, Passage Health, August Schools, OneCrew and ExaCare from seed to Series A, Ritten from seed through Series B, and advised Slabstack through its acquisition.
  • →Placed multiple VPs of Sales to take the reins from founders, and hired and trained sales managers and reps across the portfolio.
  • →Grew the sales advisory team to carry the playbook across the portfolio, published the Founder Library knowledge base, and hosted Sales & GTM webinars for the founder community.
Companies advised
Ritten · Seed→BBelfry · Seed→AGreenSpark · Seed→APassage Health · Seed→AAugust Schools · Seed→AOneCrew · Seed→AExaCare · Seed→ASlabstack · Acquired GlazierDashFuelStrideKarmaSuiteAgrifulShelfCycleSKUSafeCurrentChannelFlexTerialCloudrigEmber SoftwareDatatruck
Q

Qualia

  • →Joined Qualia (legal tech vertical SaaS) as founding AE at <$30k ARR, building the sales function from the ground up.
  • →Became #1 seller with 50+ platform deals closed in year one.
  • →Promoted 5x over 7 years, ultimately leading a 30+ person sales org (20 AEs, 10 SDRs, 3 managers) through Series A–D funding.
  • →Scaled revenue from <$100k to >$100M ARR while managing inflection points:
  • ·Expansion to 5+ product lines across the legal workflow
  • ·Product regionalization in all 50 states
  • ·Partnerships and channel strategy integration into Sales
  • ·Acquisition of key competitors and their sales orgs
  • ·Nationwide conference coverage and brand visibility
  • →Built the playbook, hiring philosophy, and coaching methodology he later brought to Fractal's portfolio companies.
Work with the team →

Put Ryan in the trenches with your revenue team.